PRESS RELEASE. The AdGram service was founded a year ago and is currently the largest advertising exchange in Telegram.
AdGram helps brands place large advertising volumes in channels and groups quickly and efficiently. Channels and groups benefit from expansion of their audience, it is easy to find advertisers and increase the earnings from advertising placements via AdGram.
Over the last 12 months, the service has gained a huge experience in communications with both advertisers and administrators from different countries, which has highlighted issues with settlements in multiple currencies. After overcoming these obstacles, it was decided that cryptocurrency could be the key to solving this problem.
With the termination of the Telegram team’s work on the TON project in May 2020 (the messenger lost one of its monetization methods), Free TON was launched which took over the development and popularization of TON Crystal using the open source code from the original TON. The uniqueness of FreeTON is that it is one of the few projects where all the tokens belong to the community and it is developing as a decentralized autonomous organization.
The potential of the underlying technology and the growth of the community inspired AdGram and in October 2020 they partnered with the FreeTON Community and fully integrated Crystal as a means of payment. Synergy with FreeTON made it possible to take a big step towards using cryptocurrencies as a single, simple and clear means of payment.
The ability to pay with tokens for advertising in Telegram creates a powerful use case for the TON Crystal token. Huge and constantly growing volume of the advertising market is vital for tokenomics as it creates supply and demand for market participants, thereby increasing the liquidity of the token itself.
For administrators and advertisers transactions in TON Crystal is simple, convenient and fast! It also solves the problem of collecting details for transfers in various currencies, and avoids paying banking fees.
Advertising on Telegram and the FreeTON blockchain, which is the successor of Durov’s original (but never happened Durov’s TON), create a strong and impact-resistant synergy of mutual benefits. This shows markets and communities can develop in a self-regulated environment.
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