GoCardless appoints ex-PepsiCo exec as chief growth officer

Payments firm GoCardless has appointed former PepsiCo and Headspace executive Jolawn Victor as chief growth officer.

Victor will lead the London fintech unicorn’s “growth group”, focused primarily on SME customer acquisition, incremental revenue growth and brand marketing and communications.

“It’s an honour to join GoCardless as the company enters an exciting and pivotal phase of growth. From expanding our indirect channels to making GoCardless a household name in the UK and beyond, there are so many opportunities to pursue and I can’t wait to get started,” Victor said.

“Throughout my career, I’ve been passionate about driving operational excellence, building high-performing teams and creating an inclusive culture. I’m excited to bring this to the role at GoCardless, and to learn from the talented team as we embark on this journey together.”

Victor previously served as the marketing director for Lay’s Innovation at food and beverage titan PepsiCo. She has also worked as chief international officer at the meditation app Headspace and the director and country manager for the Australian operations of Intuit.

“We’re delighted to welcome Jolawn to our executive team. With her wide-ranging experience in tech and her expertise in growth marketing, product and international expansion, Jolawn will add strength and depth to our business as we work towards our ambitious growth goals,” said GoCardles president Paul Stoddart.

The appointment of Victor follows GoCardless hiring a chief people officer, head of corporate development and board chair last year. Though several executive appointments were made last summer, the company also cut 135 jobs around the same time.

Founded in 2011 by Hiroki Takeuchi, Matt Robinson and Tom Blomfield, GoCardless manages direct debit collections on behalf of merchants.

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